Sunday, February 27, 2011
Is being black such an embarrassment to the extent that even advertisers in Jamaica shy away from using dark-skinned individuals in advertisements. I guess they may have done some market survey that excluded the better part of the population (91%) that concluded that seeing a black person (especially women) on advertisements that do not objectify/belittle/ridicule them is seen as unsavoury or a little harsh on the palate of our more classy and discerning portion of the population (9%). I would like to make the companies that are selling products via this route aware that it only makes sense - makes sense to sell to the majority. But in a way it is selling to the majority as a majority of Jamaicans have been fooled into believing that a dark-skinned persona on screen or in print is out of place.